Logitech is looking for a bright & well-rounded Marketing Activation Analyst to support Logitech's operation teams with the execution of marketing campaigns, by helping in the definition and creation of a target audience, made by segmenting available data inside Logitech's Customer Data Platform.,

Shape Logitech's customer experience by playing a central role within our marketing and customer experience teams through customer segmentation

Creation and maintenance of a naming convention and taxonomy for segments

Definition and documentation of guidelines for building audiences

Ensuring a basic, common understanding of existing data model set in the CDP for all stakeholders

Implement a shared way of working and rules of engagement for other teams to interface with the platform and obtain support

Troubleshooting segmentation and activation issues directly or via vendor support

Own the process of segment creation and activation to delivery platforms

Keep the activated audience data organized, up to date and shared for the required time for each campaign

Monitor existing data flows, both inbound and outbound, to ensure data is ingested properly and sent for delivery accordingly

Setup and configuration of standard activation channels

Perform enhancements and tweaks to existing segments composition where required

Analyze platform insights and reports on existing data

Bachelor's degree from a leading university

Minimum 3 years of experience working on Customer Data Platforms within a business function

Experience with Salesforce marketing technologies

Experience in BI solutions such as Tableau

Experience in digital marketing

Experience with data management solutions or databases and their capabilities

Understanding of Salesforce Core and its key concepts

Understanding of marketing automation and journey orchestration concepts

Understanding of core SQL concepts

Understanding of paid media ecosystem concepts

Understanding of personalization and CRO concepts