Marketing and PR Manager

As part of our commitment to delivering excellence, we are seeking an experienced, highly qualified Marketing and PR Manager to lead our Marketing department. The primary purpose of this role is to define and implement the marketing strategy to meet the company goals through collaboration with stakeholders, ensuring that associated marketing initiatives are driving both internally and externally.

The role holder will showcase J&C Joel's array of products and services through a range of appropriate channels and audiences, ensuring that content is both articulate and compelling. The successful candidate will lead the existing global marketing team to achieve their objectives, whilst ensuring that marketing activities are aligned and relevant to the associated region and industry sector.

KEY ACCOUNTABILITIES AND ACTIVITIES:

• Working with the relevant stakeholders to define the marketing strategy and associated budget requirements to meet the company's goals.



• Lead and develop the Marketing team, through effective delegation and performance management to ensure that the above key objectives are delivered.



• Ownership for the delivery of the marketing strategy, to ensure it is delivered to the necessary standards, timescale, and budget.



• Provide Marketing and PR expertise across the global business, liaising with key stakeholders on strategic initiatives and delivering their actions.



• Liaise with key stakeholders to capture key information on projects completed, building relevant case studies and project profiles.



• Identifying opportunities and relevant campaigns to boost sales.



• Develop engaging and relevant marketing content that will be communicated via new and existing marketing channels of the business.



• Liaise with relevant publications; and where applicable, writing news articles to support and promote the global business.



• Ownership and management of daily social media strategy and content.



• Support of the J&C Joel corporate video, ensuring that content is regularly updated and relevant.



• Ownership for the ongoing population and updating of the website, ensuring all content is relevant, well present and SEO optimised.



• Keep abreast of changes and developments within the industry.



• Lead the organisation of company trade shows, ensuring that the business can showcase its products and services successfully. This will involve the booking, planning, build and organisation of high-profile events.



• Identify target markets and industry sectors for growth and expansion, working with the necessary stakeholders to ensure effective advertisements, publications and campaigns are delivered and success is measured.



• Identify and complete submissions for relevant business awards to promote the success of the business.



• Use of relevant technologies to use as effective marketing tools.



• Ownership and governance of the company's brand guidelines.



• Ownership of the business' branded portfolio of sales literature and data sheets, ensuring information is accurate, updated and readily available for employees to use as effective sales and after sales tools.



• Support Sales and Project's teams with sales pitches, ensuing that they have up to date, relevant and compelling presentation content.


· Any other ad-hoc duties, as requested by Line Manager.

· Degree in Marketing or Business, with MBA advantageous.

· A minimum of 5 years' experience in a marketing role

· Enthusiasm for developing and implementing strategies.

· Strong leadership skills, with track record or motivating and inspiring others.

· Relevant experience, working in a Marketing and PR role with successful record of delivering marketing strategies.

· Exceptional communication skills, both written and verbal.

· Proven ability to deliver projects within the business related to marketing and PR.

· Experience and flair for writing articles for release in publication and marketing communications.

· Creative design software knowledge and expertise a bonus.

· Experience within a B2B environment required.

· Ability to prioritise and work to deadlines.

· Previous knowledge or experience relating to the Theatre industry and/ or the entertainment industry would be advantageous.

Established in 1978, J&C Ltd is one of the world's leading suppliers, manufacturers and installers of flame-retardant fabrics, flooring, drapery, tracks and stage engineering solutions for the entertainment, events, education, and commercials sectors.

The award winning, Yorkshire-based company has a achieved a global reach through an international network of facilities in the UK, Europe, UAE, Vietnam, and Macau. The company has completed numerous highly acclaimed drapery and stage engineering projects in some of the world's most prestigious establishments.

J&C Joel places a strong emphasis on the adoption of its values across its business, which focuses on the customer, excellence, innovation, partnerships, and pride. Furthermore, the company holds a strong belief that its people are what make the business so special.