Marketing Manager

· Ownership of full marketing strategy and plan aligned with business objectives - this spans across all 14 brands

· Budget management

· Creative campaign planning and idea generation

· Team leader duties; managing the Marketing Coordinator/PPC Specialist and Digital Marketing Manager, along with owning third-party relationships with freelance Graphic Designers and web/PR/print agencies

· Contribute to and oversee content creation and activity for social media, email marketing, website, digital screens and print

· Management of photo and video shoots, taking an art director role to ensure brand consistency and value for money

· Ensure our websites perform at optimum levels, using SEO strategies to improve Google rankings

· Look to introduce price comparison and personalisation tools to improve conversion levels on the website (this is more specific to our hotel brands)

· Oversee PPC activity and performance

· Business development planning - looking at where processes can be improved to ensure marketing activity is more efficient

· Preparing proposals for new business clients and presenting them

· Quoting and managing hourly rates in comparison to industry standards

· Onboarding new clients; reviewing their current set-up/ putting marketing plans in place that are feasible for NOHM to manage and successful for the client

· Competitor research

· Brand development

· Audience/persona reviews

· Data analysis and reporting against KPI's / industry standards (again, this is for all internal brands and clients)

· Preparing board reports

· Networking and being present at relevant industry events

· Managing relationships with tourism boards and associates (Destination Coventry, Venues of Excellence etc.)

· Management of sensitive communications - working the PR agency to protect the brand and its voice

· A bachelor's degree in a relevant subject

· In-depth knowledge of the marketing mix and all channels

· Previous experience in owning marketing strategies, plans, budgets and teams

· Previous experience in writing, creating and executing marketing content

· An understanding of data and why the analytics are important

· Excellent written and communication skills

· Creative thinker

· Working experience with website analytics and digital advertising best practises

· An understanding of GDPR rules

· The ability to analyse data and make recommendations to improve content

· A proactive approach to workload and the ability to work alone

· A passion for performance led, digital marketing

· You must be able to work at a fast pace and move onto another task at short notice to meet business demands

About us: No Ordinary Hospitality Management (NOHM) is a hospitality management company that offers a complete hospitality management solution to hotels, venues, and catering/retail outlets. We have a team of experts who can offer the following services to hospitality businesses: HR, operations, finance, sales, marketing and so on. It's an exciting time to join our growing business as we expand and move into the next phase of growth. In just 2 years we've gone from having 4 brands within our portfolio to now an astounding 14 with many more in the pipeline. No two days are the same and you can guarantee a creative, exciting, challenging and varied workload.

NOHM operate across two divisions, Retail & Leisure, and Hospitality and within our portfolio we have Coombe Abbey Hotel, St Mary's Guildhall, IXL Events Centre and other retail and leisure assets. You can see the full list here: https://noordinaryhospitality.com/portfolio-landing/

No Ordinary, also has a consumer-facing brand, No Ordinary Hospitality (NOH) and this allows us to ensure our customers can associate our businesses to the parent brand. You can check out our individual brand websites here: https://linktr.ee/noordinarycollection

Working hours: 40 hours a week, hybrid (likely in the office or on-site 2 to 3 days a week)