CRM Manager

We're looking for a CRM manager who is an expert at email marketing and has the ability to develop and manage retail lifestage programmes for Chillblast and CCL. However, we're also looking for a bit more than that…..CRM shouldn't just be email and we want you to break those perceptions. This role is about the customer and our aim, particularly with Chillblast is to offer an amazing experience for our customers. What we want from this role is someone with spark, who'll leave their desk, have a personality and opinions, talk to customers, buyers, pc builders and then look to develop great buying journeys.

We want someone who can look beyond email and think about customer loyalty and day to day comms on social channels, direct mail, who will work with the team on video and content to then put into our comms and offer wow moments. Someone who gets that every touchpoint is important - so let's do it brilliantly.

This is a role for someone who wants to own their channel, we don't want someone passive who's happy to send a couple of sales mails a week - we're excited by the possibilities and the fact that you can and will make a huge difference.

Key Responsibilities

• Build highly efficient customer retention and reactivation CRM programs, from concept through to analysis.



• Develop amazing touchpoint comms both on and offline and not be afraid to create content & get stuck in!.



• Managing the build, scheduling, and distribution of all customer email activities, and a test-and-learn approach.



• Identify and spot opportunities within our customer's shopping behaviour to build automated campaigns to drive efficient sales revenue generation



• Continuously monitoring customer segment KPI performance, and identify areas of opportunity for relevant campaigns



• Working with the wider marketing, operations and ecommerce teams to develop content and programmes based on personas and purchasing patterns and building marketing touchpoints to accelerate them.



• Be responsible for building and implementing a customer rewards programme (CCL)
  
  · Proven marketing experience, ideally in a retail environment


· Technical expertise in campaign setup, email communications, customer journeys, dynamic functionality, digital marketing analytics and other platform specific tasks.

· Customer centric. Putting the customer at the heart of everything you do.

· A data-driven decision making, analytical approach, with the ability to tell a simple story from complex data

· Strong attention to detail and a keen eye for design and layout

· Great organisational and time-management skills, with the ability to work under pressure and to tight deadlines.

· Have a clear understanding of how to leverage consumer behavioural, lifestyle, transactional, and demographic data

· Ideally be a gamer or have a strong interest in technology.,
• Gaming Technology: 1 year (preferred)


• CRM Manager: 1 year (preferred)
  
  Chillblast Group has the vision to be the worlds most desired PC hardware brand.


We design innovative PC systems inspired by both function and form, delivering world-leading performance.

Chillblast is our premium brand, the group also has a retail gaming site - CCL (cclonline.com) and a B2B division (Chillblast and MendIT)

We are trusted by the UKs leading companies in eSports, gaming development, gaming and the public sector to provide hardware and IT solutions to create amazing experiences for end users.

We provide bespoke, tailored solutions for consumers, businesses and the financial sector.

We design and manufacturer solutions for a huge variety of clients requiring high performance computing.


• Additional leave


• Casual dress


• Company pension


• Free parking


• Health & wellbeing programme


• On-site parking


• Work from home


Schedule:

• Monday to Friday


• Overtime